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The Need for Strategic Communication Skills

Average reading time is 7 minutes The value of strategic communication has garnered traction over the years. It is attracting more and more attention in society and corporations. Many organisations have grown to understand the vital importance of strategic communication for the survival and success of organizations. Yet, communication professionals and communication departments around the…

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4 Steps To Start A Strategic Communication Strategy

Estimated reading time: 4 minutes   What is a strategic communication strategy? A strategic communication strategy involves creation of plans to convey information to target audience through dedicated telecommunications that satisfies a long term strategic goal of an organization. The difference between a simple communications plan and a strategic communication strategy is the addition of…

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