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Key Functions Of Effective Corporate Communication

Corporate communication is a management function that is committed to the dissemination of information to key constituencies, execution of corporate strategy and the development of messages for internal and external circulation. Corporate communication is a representative of an organisation and is responsible for retaining the reputation and image of the organisation. Corporate communication fulfills the functions of planning, organising, leading and controlling.

The importance of communication can be boiled down to the following:-

  • Communication clarifies the tasks that are supposed to be undertaken by the respective departments, the manner they are performing the tasks, and how to improve.
  • Communication is the source of information that facilitates decision-making process, as it helps to identify and assess alternative course of action.
  • Proper and consistent communication better inform employees and help in shaping their attitudes towards the organisation.
  • Communication aids in the quality control of organisation operations. Guidelines and principles that are well communicated across, can help employees perform better and more efficiently.

Effective corporate communications is important to convey the purpose of a business. if delivered correctly, it can attract, inform and inspire employees and stakeholders towards a common objective. On top of that, as tasks between different departments are better communicated and with a good understanding of the requirements of operations, efficiency can increase significantly.

In short, when communications are well in place, internal problems can be solved easily, and this will create a pleasant and positive environment in the workplace.

Advanced Strategic Corporate Communications is a 2-day course that will allow personnel to learn how the standards impact the focus for communication strategy that generates the results desirable for their organisation. They will also understand how to generate huge returns for their communication efforts, and implement the best channels that suits their organisation the most. For more information, please visit us at or contact us at

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