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Understanding The Importance of Effective Corporate Communication Today

The increasing importance of corporate communication highlights the need for organisations today to communicate effectively. Global standards for corporate communications have been set, and it is key that organisations today are able to meet them effectively.

“You can have the greatest idea in the world, but if you can’t communicate your ideas, it doesn’t matter.” – Steve Jobs

What is corporate communication? Simply put, it is the voice of an organisation. It is the voice that is heard both internally and externally. If not monitored properly, it could cost the organisation tons of money and damage it’s reputation. Organizations today expect corporate communications to be the trusted advisors, business leaders as well as the communication experts.

Clearly-defined communication strategies help both employees and leaders to present a unified image. Effective internal communication encourages a more positive workplace where employee are in line with the latest goals and changes in the company. This also helps employees understand the company culture and maintain a clear company identity.

It is also important for organisations to be prepared for crisis communications, as failure to do so as seen in the BP disaster in 2010, caused outrage and resulted in their CEO, Tony Hayward, stepping down. Being prepared with the right strategy and well-trained professionals can save organisations tons of money and essentially avoid a PR nightmare.

Advanced Strategic Corporate Communication is a 2-day course where participants learn how to build a powerful strategic communication function that is able to deliver business value. Participants also take away how to measure the impact of the organisation’s communications efforts and generate huge ROI for the organisation. The program will include presentations, case studies, exercises and hands-on approaches. The course is delivered by a renowned corporate communication consultant.  For more information, please visit us at or contact us at

Opus Kinetic believes that people are why organisations are successful, and giving people the knowledge to perform well at their job is integral for success. We pride ourselves as the premier provider of knowledge, offering acclaimed in-house training, leadership training courses, oil and gas training courses, courses that target health safety and environment, etc. Our training courses are well researched and updated with the latest industry trends. For more information on our professional training programs, you can visit us at

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