Estimated reading time: 6 minutes
Effective internal corporate communication in an organisation is essential to any business to operate smoothly and successfully. According to Towers Watson study, companies with highly effective communication practices enjoy 47% higher total returns to shareholders compared to organizations with poor communication. Improved internal communication along with increasing returns to shareholders, also increases employee engagement, help build stronger teams, and enhance the competitiveness of your company. More and more businesses are realizing the importance of internal communication and are looking for valuable ways to improve it. Here we have summed up 5 Ways to Improve Internal Corporate Communication:
- Encourage Sharing
- Lead by Example
- Develop Relationships
- Open door Policy
- Use Technology
Internal corporate communication isn’t a one way street. Proper communication needs to flow both ways. It’s crucial to create an open and trustworthy culture that encourages dialogue between teams and individuals. Internal Communication channels should be set in a way that’ll enable the people to communicate back.
Lead by Example
The key to effective internal corporate communication is transparency. They need to lead by example. If the leaders or the managers of the organisations assign specific duties to employees that they are not doing willing to do themselves, the employees will question the importance of the tasks. If managers want their employees to communicate well, they need to make sure they do the same.
This tip is often overlooked, but for improving internal communications it’s really helpful to build out-of-office relationships with employees. Developing better out-of-office relationships will help fuel the in-office communication because when employees feel that managers are able to address their individual concerns, they are more likely to feel connected. By encouraging stronger collaboration between employees and managers, the organisation will soon build stronger communication in the workplace.
Open door Policy
Having real conversation with the leaders or managers of the organisation is one of the biggest communication challenges that the employees’ face. They may feel anxious about sharing important thoughts with their manager, which affects effective communication. An open door policy will make the employees feel more comfortable bringing anything to managers’ attention and it is also a great way of motivating employees in your organization.
Ensure that technology is an enabler for communication, and not a hinderer. Make use of messaging apps, group call platforms etc. to convey messages and updates regarding tasks to the team with minimum hassle. Use of such technology allows easy communication between employees. This is becoming more crucial since the number of employees who work remotely have increased significantly.
It is not uncommon to see companies spending hundreds and thousands of dollars on providing the best communications and advertisements to their customers, but the employees of the organisation deserve similar treatment when it comes to communication. Having proper timely communication increases companies’ performance, employee morale and ensures better workplace experience.
Strategic Internal Corporate Communication is a 2-day course held from 3-4 December (Kuala Lumpur). In this 2 day interactive master class communication professionals working in Communication will learn how to plan and implement communication initiatives grounded in business thinking that add greater value to stakeholders and delivers business results. From analysing the business environment to defining needs, segmenting audiences and delivering measurable outcomes, you will walk away with the tools and techniques to build your credibility as a trusted internal communication professional.