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Average reading time 7 minutes With the advent of the internet and the proliferation of social media tools, humans have become increasingly connected. In fact, reports from We Are Social and Hootsuite reveals that there are now more than 4 billion people around the world using the internet and approximately 3 billion have access to…

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Crisis Management Case Studies

Estimated reading time: 4 minutes   Crisis management is an important skill all leaders and spokesperson need to have. While minor situations arise regularly in the course of business, larger scale issues can end careers and destroy entire organisations if handled incorrectly. A communication crisis today comes in many forms, from a data breach to…

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On 8 March 2014, Malaysia Airlines flight MH 370 departed from Kuala Lumpur International Airport at 00:14, and was due to arrive in Beijing on the same day, 06:30. However, all contact was lost with the plane less than an hour after take off.   After word of the missing airplane got out, countries all…

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On 9 April 2017, an overbooking problem occurred on United Airlines flight. At the last minute before the plane took off, United decided to fly four of their staff to a connection point and needed four passengers to leave the plane through selection. According to a United spokeswoman, the selection is based on several factors,…

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Thanks to the advancement of technology, media is becoming more accessible. In a report by CNN, it was mentioned that on average, a teen spends 9 hours a day on social media. Similarly, according to Statista[1], Facebook has over 1,590 million active users as of April 2016. Due to this, organisations are placing more emphasis…

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