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Media Crisis Management

19th November 2020 - 20th November 2020


Saying the wrong thing at the wrong time can cause a company or organisation serious reputation damage, wipe out stock valuations, and cost individuals their jobs. Therefore, communicating messages effectively to the media is an essential part of successfully managing any organisation.

This two-day seminar is designed for anyone who must act as a spokesperson for an organization during a crisis. It is intended for beginner-intermediate level spokespersons. Participants will learn how to prepare for interviews, deliver press statements, and manage questions effectively under pressure. The skills can easily be applied to non-crisis situations, although the main focus will be on high-pressure scenarios.

Who Should Attend

This two-day seminar is ideal for anyone who must engage the media as a spokesperson. The skills learned can be applied to any spokesperson for any organisation in the public or private sector.

Key Learning Objectives

Assess when and how to engage the media
Look at available options (traditional and/or social media)
Craft media statements and messages
Effectively act as a spokesperson
Manage unwanted and/or negative questions

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