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Strategic Masterclass on Activate your Intellectual Property™

22nd April 2021 - 23rd April 2021

About this Training Course

Now more than ever it is imperative that organisations use their most valuable assets to reposition themselves. Intellectual Property Assets form up to 80% of your business’s assets. Therefore, your Intellectual Property Assets are your low hanging fruit to not only create revenue and value for your business but also to significantly reduce business risks. Regardless of whether your business model is simply to “outperform” your competitor or to be a “game changer”, innovation is at the heart of every business model and intellectual property in the form of patents, trade marks, design, copyright and confidential information is being created. Learn how to “Activate your Intellectual Property™” and make them valuable business assets for the growth of your business and to reduce business risk significantly.

Key Learning Objectives

At the end of the workshop, participants will be able to:
•Understand Intellectual Property and its nature
•Understand the 5 stages of the Intellectual Property life cycle and its importance
•Understand the fundamentals of creating, protecting and maintaining good trade marks, patents, designs, copyright and confidential information
•Understand the rights that come with Intellectual Property ownership
•Identify their Intellectual Property
•Identify the potential risks the to your business
•Create valuable brands, inventions, processes, methods, content, data, confidential information and product designs
•Develop business models and innovations that optimise existing Intellectual Property Assets and/or generate revenue from Intellectual Property Assets
•Develop business models and innovations that significantly reduce business costs and risks
•Manage valuable Intellectual Property Assets

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