Posts Tagged ‘corporate communication’
Advanced Strategic Communication: 3 Levels of Listening
Average Reading Time is 5 minutes When you think of an efficient corporate communicator, you may often picture someone who speaks charismatically, delivers speeches eloquently and has a way with words. The ability to speak is often revered as an important aspect of a corporate communicator. Corporate communicators go to great lengths to polish their…
Read MoreHow to measure the effectiveness of internal corporate communication?
Average reading time is 4 minutes Imagine this. An important corporate event is just around the corner. As an internal communicator at work, you and your team have been working hard on perfecting your internal communication plan for this event. You are convinced that your strategy would gather a huge turnout for this important corporate…
Read More5 Reasons Why Corporate Communication Is Important
Estimated reading time: 6 minutes Corporate Communications is the way a business communicates with internal and external users – this includes customers, your targeted audience, internal staff and key stakeholders. The increasing importance of corporate communication underscores the need for organisations to be strategic when communicating. According to this Towers Watson study, companies with highly effective communication…
Read MoreHow to Improve Corporate Communication Skills
Estimated reading time: 5 minutes The increasing importance of corporate communication underscores the need for organisations to be strategic when communicating. According to this Towers Watson study, companies with highly effective communication practices enjoy 47% higher total returns to shareholders compared to organizations with poor communication. Improved communication doesn’t only affect your returns to shareholders, it can…
Read More7 Tips on Public Speaking You Need To Know
In today’s technology-filled world where people are often exposed to messages through mediums like social medium and the Internet, we may question if there really is a need for public speaking and if people do still need to give speeches in public. Just by googling ‘classes on public speaking’, there are over 400 million results…
Read MoreKey Functions Of Effective Corporate Communication
Corporate communication is a management function that is committed to the dissemination of information to key constituencies, execution of corporate strategy and the development of messages for internal and external circulation. Corporate communication is a representative of an organisation and is responsible for retaining the reputation and image of the organisation. Corporate communication fulfills the…
Read MoreMedia Crisis: A Case-Study of United Airlines
On 9 April 2017, an overbooking problem occurred on United Airlines flight. At the last minute before the plane took off, United decided to fly four of their staff to a connection point and needed four passengers to leave the plane through selection. According to a United spokeswoman, the selection is based on several factors,…
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